{"id":3913,"date":"1970-01-01T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/www.gsolutionsebooks.org\/?download=535"},"modified":"2017-08-22T09:08:15","modified_gmt":"2017-08-22T09:08:15","slug":"535","status":"publish","type":"download","link":"https:\/\/www.gsolutionsebooks.org\/?download=535","title":{"rendered":"10 Ways to Write More Effective Ads"},"content":{"rendered":"<p style=\"text-align: center;\">\n\t<img decoding=\"async\" align=\"bottom\" alt=\"\" border=\"0\" hspace=\"0\" src=\"http:\/\/www.gsolutionsebooks.org\/images\/betterads.jpg\" \/><br \/>\n\t<span><font size=\"5\"><strong>What is advertising?<\/strong><\/font><\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t<font size=\"5\"><font size=\"4\"><strong>Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?<\/strong><\/font><\/font>\n<\/p>\n<p>\n\t<!--more-->\n<\/p>\n<p style=\"text-align: center;\">\n\t<br \/>\n\t<span><font size=\"5\"><font size=\"4\"><strong>It&rsquo;s none of the above.<\/strong><\/font><\/font><\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t<span style=\"FONT-SIZE: 14pt; FONT-FAMILY: Tahoma\"><font size=\"5\"><font size=\"4\"><strong>Advertising is <i><u>salesmanship multiplied<\/u><\/i>.<\/strong><\/font> <\/font><\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t<span style=\"FONT-SIZE: 14pt; FONT-FAMILY: Tahoma\"><font size=\"5\"><font size=\"4\"><strong>Nothing more. <\/strong><\/font><\/font><\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t<span style=\"FONT-SIZE: 14pt; FONT-FAMILY: Tahoma\"><font size=\"5\"><font size=\"4\"><strong>And advertising copy, or copywriting, is <i><u>salesmanship in print<\/u><\/i>.<\/strong><\/font> <\/font><\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t<span style=\"FONT-SIZE: 14pt; FONT-FAMILY: Tahoma\"><font size=\"5\"><strong><font size=\"4\">The purpose of a copywriter&rsquo;s job is to sell. Period. <\/font><\/strong><\/font><\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t<span style=\"FONT-SIZE: 14pt; FONT-FAMILY: Tahoma\"><font size=\"4\"><strong>The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.<!--?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/--><o:p><\/o:p><\/strong><\/font><\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t&nbsp;\n<\/p>\n<p style=\"text-align: center;\">\n\t<font color=\"#cc0000\" size=\"4\"><strong>This 27 page PDF ebook comes with Private Label Rights and costs just $1.00!<\/strong><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?<\/p>\n","protected":false},"author":535,"featured_media":0,"template":"","edd-categories":[28],"edd-tags":[],"class_list":["post-3913","download","type-download","status-publish","hentry","download_category-business","edd-download","edd-download-cat-business"],"_links":{"self":[{"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=\/wp\/v2\/edd-downloads\/3913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=\/wp\/v2\/edd-downloads"}],"about":[{"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=\/wp\/v2\/types\/download"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=\/wp\/v2\/users\/535"}],"version-history":[{"count":1,"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=\/wp\/v2\/edd-downloads\/3913\/revisions"}],"predecessor-version":[{"id":5395,"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=\/wp\/v2\/edd-downloads\/3913\/revisions\/5395"}],"wp:attachment":[{"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3913"}],"wp:term":[{"taxonomy":"download_category","embeddable":true,"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fedd-categories&post=3913"},{"taxonomy":"download_tag","embeddable":true,"href":"https:\/\/www.gsolutionsebooks.org\/index.php?rest_route=%2Fwp%2Fv2%2Fedd-tags&post=3913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}